By / Wine + Drinks / August 13th, 2019 / 10

Eager to throw an elegant garden party this summer that makes your party guests feel like they are stepping fresh off their yachts? It’s as easy as serving beautifully refreshing Wines of Provence Rosé!

Wines of Provence Rosé has exploded in popularity worldwide over the past decade: year after year, it is the beverage of choice, gracing the hottest summer parties from glamourous Saint Tropez, to jet set South Beach, to the chic Hamptons. Sipping an iconic AOP Côtes de Provence, AOP Coteaux d’Aix-en-Provence and AOP Coteaux Varois en Provence just seems to get people in the festive spirit. Wonder why?

The region of Provence is synonymous with sunshine, relaxation and delicious Mediterranean cuisine. The star power factor is high here, with celebrities flocking to its sandy beaches and exclusive night clubs. It is no surprise that the region’s wines, known for their premium taste and quality due to their beautiful pale colour and dryness, aromatic, fruity and elegant characteristics, are an instantaneous hit for many A-listers all over the world; with some even going so far as to own vineyards in the region. Such powerful and prestigious associations make it easy to understand the appeal.

Additionally, the wines’ pretty colour palette, from ultra-pale salmon to rose petal or mango hues, is seeing a massive revival with millennial-aged women and men (#brosé, anyone?). And let’s not forget the versatility of Wines of Provence Rosé: no matter the occasion, casual to formal, there will always be an easy pairing with the various types of food you serve your friends and family, making it an easy choice for casual yet gourmet BBQs, social picnics or sophisticated and festive outdoor potlucks on hot summer nights. Crisp, light-bodied, bone-dry and easy to drink; Rosé wines from this Southern France wine region are the ideal summer sippers to span the evening!

This upcoming weekend just pop your bottles (or, better yet, magnums) of Wines of Provence Rosé in the chiller, polish your stemware and make up a playlist and guest list… and you’re all set! Share your Backyard Bash with us: Facebook @VinsWinesProvenceCA / Instagram @VinsProvenceCA

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