From rapping, to packing boxes in the shipping department at Zachy’s, to the first ever Black commercial wine auctioneer, Bronx native Jermaine Stone’s rise in the wine industry has been driven by one key mission; to challenge the narrative about and for Black men in America. In founding Cru Luv Selections, an innovative creative agency based in NYC, Stone has found a space that can use marketing, brand partnerships, and content
creation (such as the Wine & Hip Hop podcast, the YouTube shows Wine & Hip Hop TV and Tasting Notes from the Streets) to connect wine and hip hop cultures to bring wine to an audience traditionally ignored. In 2022, Cru
Luv held the first ever Wine & Hip Hop Festival in NYC, comprised of events showcasing how wine and hip hop cultures intersect.
