Innovation on the Grocery Shelf
You’re not supposed to go grocery shopping when you’re hungry. Yet grocery consumers are exactly that – hungry for products that stand out from the crowd, says Michelle Scott of the Canadian Council of Grocery Distributors (CCGD). “The grocery list is just a starting point,” says Scott. “Consumer research tells us that a significant number of grocery shoppers take the time to browse, and that 70% like trying new and interesting items.”
Consumers vote for these innovative products every day through their purchases – and CCGD recognizes them every year through the Canadian Grand Prix New Product Awards(TM). In fact, in a recent review of trends in consumer goods, The Nielsen Company stated that in today’s Canadian marketplace, “winning brands will innovate and differentiate”. The finalists in the Canadian Grand Prix New Product Awards(TM) demonstrate those qualities.
This is the 17th year for the CCGD awards program, which recognizes the top grocery product newcomers across 25 food, non-food and private label product categories. The winners, to emerge from the finalists announced today, will be revealed at a gala banquet on May 31 at the National Grocery Conference in Halifax, presented by CCGD and Food and Consumer Products of Canada.
A 32-member jury made up of consumers, food editors, journalists, advertising executives, packaging designers and CCGD distributor members evaluates all entries.
In February, the panel gathered at the Institut de tourisme et d’hôtellerie du Québec in Montreal to evaluate the food and private label products. The judges assess non-food products at home over six weeks. Each entry is graded on five criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance. To become a Grand Prix finalist, a product must achieve a cumulative average score of at least 70%.
“Every year, the products get better,” says Marcus Von Albrecht, who has headed the jury for the competition for nine years, and serves as director of B.C. Chefs Association. What’s in store this year? Von Albrecht noted three themes running through many of the Grand Prix finalists:
• higher end food products that offer “great value for the money,” enabling consumers to get the dining out experience at eat-in prices
• novel and more environmentally sustainable packaging, something that is both environmentally-friendly and consumer-friendly
• innovative flavours and cooking techniques
“The range of this year’s Grand Prix finalists demonstrates the grocery industry’s commitment to innovation, and to exceeding consumers’ ever evolving expectations,” says Scott. Products introduced between January 1 and December 31, 2009 were eligible to enter. The awards program is open to manufacturers and distributors of all sizes. The finalists and winners can use the Grand Prix Award logo on their packaging for two years. Winners gain additional profile through retailer support via flyers and shelf talkers.
And the finalists are…
A. LASSONDE INC.
Oasis Health Break Blackcurrant-Elderberry Immuniforce juice blend
AGROPUR DIVISION NATREL
Natrel Omega-3 DHA 2% milk beverage
Québon Ultra’cream Blend of Cream and Milk for cooking 5%
AGROPUR FINE CHEESE DIVISION
Allégro Probio 7% Soft Ripened Cheese
AU PAIN DORÉ;
BENTO NOUVEAU LTD
Bento Nouveau Express
BONDUELLE CANADA INC.
Arctic Gardens STEAMMM! frozen rice and vegetables
BURNBRAE FARMS LIMITED
Burnbrae(TM) Farms Free Run Omega 3 Eggs
CADBURY ADAMS CANADA INC.
Trident Xtra Care*
CANADA BREAD COMPANY, LIMITED
100-Calorie Mini Bagels
Dempster’s(R) Healthy Way(R) with ProCardio recipe(TM)
CANADA BREAD FROZEN BAKERY LTD
Smart(TM) by Maison Cousin
CANGRO FOODS INC.
Aylmer(R) Gourmet Pasta Sauce
CEDAR BAY GRILLING COMPANY LIMITED
Cedar Planked Atlantic Salmon
COCA-COLA BOTTLING CO. OF CANADA
CONAGRA FOODS CANADA INC.
Healthy Choice(R) Gourmet Steamers(TM)
Orville Redenbacher’s(R) Flavoured Mini Bags
Orville Redenbacher’s(R) Select White Popcorn
VH(R) Thai Market(TM) Sauces
Activia Probiotic Yogurt
Danino 8 x 100g
Silhouette 0+ Limited Edition 12 x 100g
GENERAL MILLS CANADA CORPORATION
Nature Valley Sweet & Salty Dark Chocolate Nut
GROUPE BISCUITS LECLERC INC.
Praeventia Junior Cookies
GROUPE TOMAPURE INC.
Tomapure – Fruitpure
HAPPY PLANET FOODS, INC.
Happy Planet Natural Sauces
HIGH LINER FOODS INC.
HONEY BUNNY INC.
Bodacious Tomato Ketchup
Honey Bunny Organic Clover Honey
JANES FAMILY FOODS LTD.
Janes* Cracked Black Pepper Chicken Breast Strips
Janes* Grilled Chicken
KAMBLY SA SPECIALITES DE BISCUITS SUISSES
KOZY SHACK ENTERPRISES
Ready Grains Cereals
KRAFT CANADA INC.
Back to Nature
Thinsations Chocolate Covered Pretzels
KRAFT FOOD CONFECTIONS
LEBEL FOODS INC.
LIBERTÉ BRAND PRODUCTS
Liberté Greek yogurt
MAPLE LEAF CONSUMER FOODS INC.
Maple Leaf Prime Gourmet(TM)
MARI’S FOODS INC.
Wafu(R) WASABI EDAMAME Japanese Vinaigrette
MARS CANADA INC.
3 Musketeers(R) Mint
McCAIN FOODS (CANADA)
McCain Crescendo Rising Crust Pizza
McCain Purely Potatoes(TM)
Club House(R) Slow Cookers Soup Seasoning Mixes
MELITTA CANADA INC.
Melitta(R) World Harvest(TM) Fair Trade Coffee
NATURE’S PATH FOODS INC.
Organic Flax Plus(R) Maple Pecan Crunch
NESTLÉ CANADA INC.
Delissio Crispy Flatbread Pizza
Delissio Garlic Bread Pizza
Nestlé Noir Mousse Délicate
NESTLÉ WATERS CANADA
Sanpellegrino(R) Sparkling Fruit Beverage
OLIVIERI FOODS LIMITED
Olivieri Chef’s Collection Dips
Lafleur Authentic Smoked Ham
Olymel Center cut smoked bacon 500g fresh portion
OMSTEAD FOODS LIMITED
OZERY’S PITA BREAK
100 Calorie OneBun
Astro Original Organic yogourt
Balderson Heritage Cheese 5 Year Holiday Box
Black Diamond Funcheez snack cheese
Lactantia PurFiltre Organic milk
SAPUTO BAKERY INC.
Vachon(R) Frozen Desserts – Family size (Capuccino – Triple Chocolate)
Vachon(R) Frozen Desserts: Single portions (Chocolate Mousse Cake –
SKILCOR FOOD PRODUCTS INC
Cobblestone Farms Fully Cooked Hand Cut Pork Back Ribs
SMUCKER FOODS OF CANADA CO.
Bick’s(R) Easy Squeeze Sweet Green Relish
Europe’s Best Imperial Blend
Europe’s Best Sun Ripe Harvest Peaches
SUMMER FRESH SALADS
Nickelodeon Snack n go!
Snack n go Dip & Spread
SUN-RYPE PRODUCTS LTD.
Sun-Rype(R) Fruit to Go Crisps(R)
Sun-Rype(R) Light & Refreshing(TM)
THE ALLAN CANDY COMPANY LIMITED
Allan(R) DOPS(TM) Chewy Berry Chocolates
TMF -THE MEAT FACTORY LTD.
TOYO IMPORTING CO. LTD.
Carotino Red Palm & Canola Oil
TREE OF LIFE CANADA INC.
ULTIMA FOODS INC.
Breyers Double Churn
Popsicle Slow Melt
VIVO HEALTH FOOD COMPANY LTD
earthsown Almond Fresh
VOORTMAN COOKIES LIMITED
Dark Chocolate Omega 3 Flax Seed Cookie
WESTON BAKERIES LIMITED
Gadoua Multigo white with 14 Whole Grains
Wonder+ Invisibles White with 14 Whole grains Bread
WONG WING, A DIVISION OF McCAIN FOODS LIMITED
Oriental Dumplings 536 g
CANADA SAFEWAY LIMITED
Eating Right Kids Frozen Dairy Dessert Cups
Eating Right Kids Whole Wheat Bug-Shaped Pasta
Eating Right Omega-3 Large Eggs
Eating Right Stuffed Chicken Breasts
Eating Right Wild Pacific Salmon Burgers
Lucerne Coffee Creamers
O Organics Wide Pan Bread Ancient Grain with Spelt
Waterfront Bistro Top Crusted Salmon Fillets
LOBLAW BRANDS LIMITED
“PC Blue Menu Thins” Buns
MSC Certified PC Blue Menu Wild Argentinian Scallops
PC Blue Menu Entrées
PC Blue Menu Kettle Cooked Potato Chips
PC Yogurt Dressings
METRO RICHELIEU INC.
Irresistibles Aged balsamic Vinegar of Modena
Irresistibles Frozen Yogurt Mini Bars – Probiotic – 90 Calories
Irresistibles Ice Cream Log Dulce de Leche
Irresistibles Life Smart Atlantic Salmon Burgers
Irresistibles Life Smart Mini Crackers
Irresistibles Life Smart Probiotic cottage cheese with prebiotic fibre
Irresistibles Life Smart skinless herb chicken
Irresistibles Life Smart Special blend of vegetables
Irresistibles Phyllo Quiches
Selection Eco Automatic dishwasher tabs
Compliments Balance Chilled Meals
Compliments Mini Artisan Breads
Compliments Sensations Gelato
Compliments Sensations Naan
Fully Baked Rolls, Freezer-To-Oven
Ready-To-Bake Viennoiseries – 100% Butter
WalMart Ready to eat oven roasted chicken breast strips