Charity Beer – Buy It For Kevin #BrewedAwakening

By / Wine + Drinks / September 21st, 2018 / 6

Moncton’s Pump House brewery has brewed a beer the past few years for their local SPCA, and this continues in 2018 with their latest “SPCA Adoption Ale.” In the past the beer has been a strong, bitter IPA, but they’ve switched gears this year, going for something a little easier drinking.

Although still strong, at 6.4%, this year’s ale is marketed as a Pale Ale, and is only around 28 IBU in bitterness, making it lean quite strongly to the malty side. It is available via the ANBL for $4.99/500 ml bottle.  They use a range of actual animal photos for the labels, so your bottle might have a turtle or gerbil on it, but most likely will be a dog or cat. The adopted pet names are on the labels too,  including MJ, a dog, or Joey and Kevin, both cats. It’s great to see their faces along the shelves when shopping, and no doubt this helps sales.  A portion of the proceeds from every Adoption Ale goes to the Greater Moncton SPCA.

Kevin the kitty cat looks great on a beer bottle

On pouring, Adoption Ale has a nice creamy head that lingers, and is clear with an appealing light amber hue. The nose has attractive caramel notes and light hoppy citrus aromas. It is medium-full bodied with malt dominated flavours, mild bitterness and a slightly warm finish.

It’s a good beer for a great cause. You might say it’s the cat’s miaow.







Craig Pinhey discovered good drink circa 1985 at Ginger’s Tavern/Granite Brewery in Halifax and has been writing about beer, wine and spirits for 25 years. A Certified Sommelier and BJCP judge, Craig lives in New Brunswick where he runs his own writing and consulting business and is the beverage columnist for Brunswick News. He is the only person to have judged all of the national wine, spirits and beer awards of Canada.

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