Kweichow Moutai Chiew Flying Fairy
- Rated 4 stars
- Reviewed by: Tod Stewart
- Published on: May 17, 2018
- Last modified: May 17, 2018
Baijiu (white spirit) is China’s national drink — and Moutai is the ruler of the country’s massive sea of baijiu. Limited quantities have made it into Canada and, as proof of its coveted status, in a single week, sales of Moutai accounted for 24% of all of the LCBO’s online sales. The “Flying Fairy” literally flew out of the warehouse… at $300 per 500 ml bottle. So popular is the Moutai brand that the distillery itself is experiencing shortages. It’s hard to find Moutai even in the town of Moutai. Baijiu is typically classified by its aromatic profile, and though the Deputy General Director of the company told me that Moutai fit the “strong” aroma profile, most generally concede that it falls into the “sauce” category. Indeed, on first nosing, there’s a definite whiff of soy, along with some estery, fruity, cocoa notes — and a distinct mushroom funk. On the palate, its 53% ABV is a bit jolting and gum-drying, but flavours of toasted nut, cocoa, soy and grilled mushroom manage to come through. The finish is long and persistent. Very unique and certainly an acquired taste, which, given its scarcity, is probably best not acquired.