Shaman Chocolate Treats

By / Magazine / February 12th, 2009 / 1

Shaman Chocolates has announced an expanded collection of gourmet, organic chocolate bars. The two new flavours are Organic Milk Chocolate with Macadamia Nuts and Hawaiian Pink Sea Salt and Organic Extra Dark Chocolate featuring 82% cacao. Five other flavours are also available.

All profits from the sale of the certified organic and Fair Trade Shaman Chocolates help support the Huichol (pronounced we-chul) Indians, a tribe living in central western Mexico in the Sierra Madre Mountains. They are said to be the last Indigenous Tribe in North America to have maintained their pre-Columbian traditions. The Huichols are under tremendous economic and social pressure to assimilate with modern society, to leave their traditional villages and go to work in cities or on tobacco plantations. The sale of Shaman Chocolates provides continuing economic support enabling the Huichols to continue to live in their traditional ways.  Three villages and approximately 500 people are directly helped through these efforts.

Shaman Chocolates was created in the Huichol Indian tradition by Brant Secunda, who is a shaman, healer and ceremonial leader.  He started the business as an economic vehicle to help the tribe preserve its ancient ceremonial and healing traditions, mythology and artwork. “The Huichol Indians consider chocolate a sacred gift from paradise and have used it in ceremonies since time immemorial, leaving it as offerings to show their love for Mother Earth,” says Secunda. 

The chocolate bars are decorated with Huichol artwork and imagery, and are available nationwide or online at


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