Men Turn Up The Heat

By / Magazine / November 4th, 2010 / 1

Move over Jamie Oliver, watch out Tyler Florence, there is a new chef in town. According to a recent survey by Angus Reid Public Opinion seven in ten Canadians reported having had a meal made from scratch the last time a man cooked for them. In fact, when asked what images came to mind when thinking of men cooking in the kitchen, more than half said they imagine a gourmet feast. These and other insights reveal that men are not so novice in the kitchen.

“Whether it’s the overwhelming number of celebrity male chefs or the increased focus on sharing domestic duties, one thing is clear: men are turning up the heat in the kitchen and pleasing taste buds,” said Tony Angelucci, Senior Brand Manager, Meal Enhancers.

Though men may be confident in their culinary prowess, many women lack confidence in the gastronomic abilities of their male counterparts. When polled, almost 40 per cent of women imagine a big mess to clean up when they think of men cooking in the kitchen, versus only 21 per cent of men. Similarly, only half (53%) of women surveyed think of men taking charge in the kitchen whereas almost three-quarters of men (74%) saw themselves dicing and sautéing with ease. And when it comes to following a recipe, over half of men agree they follow it exactly (52%) whereas only a third (33%) of their female counterparts agreed.

Here are a few more factoids:

French-speaking Canadians are more likely to imagine a gourmet feast when thinking of men cooking at home, compared to only half of English-speaking Canadians.

65 per cent of Canadians agree that men are relaxed in the kitchen.

Almost twice as many men (21%) rely more heavily on their microwave to get dinner on the table compared to women (12%).


Looking at the small things that make life great and the people who create them.

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