Quench Magazine starts a new era on January 1st, 2021. The magazine’s long time editorial director, Aldo Parise, and wine editor, Gurvinder Bhatia — along with a small group of investors — have finalized the purchase of Quench Magazine and its assets. “As the longest-running food and drink magazine in North America, we knew the importance of its more than half a million print and digital readers. Quenchers are hardcore about their food and wine, and we plan to give them more,” says Parise — who will now be taking over as publisher.
Even though the pandemic has hit the publishing industry hard, Quench Magazine has seen a substantial increase in social interaction and web site traffic — a 30% increase over 2019. “As people have been forced to reconfigure their daily lives, we’ve seen a renewed interest in eating and drinking well,” adds Quench Magazine’s new editor-in-chief, Gurvinder Bhatia. “Social comments are up and readers are exploring the wide range of wine, spirit, and beer tasting notes, while delving into our library of recipes. Their appetites are voracious — excuse the pun.”
As for the print edition, Quench Magazine’s publisher, Aldo Parise is quite clear, “We are dedicated to continuing our print edition in 2021. With almost 50 years of publishing history, this magazine lives to excite the palate of our readers.” Bhatia goes on, “But we will not be maintaining the status quo. The scope and reach of the magazine will become more internationally diverse as we continue to focus on the historical and cultural context of wine and food.”
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