Valentine’s Day Serenade
Do you want to ask someone out on a date? Or maybe you just want to remind that special someone how much you love him or her. Well, there’s an app for that. Heineken has created a Facebook app called The Serenade. The new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, ‘The Serenade’ is designed to put love in the air and smiles on faces around the world. I don’t know … it kind of takes the fun out of all the stress of face-to-face potential rejection, don’t you think?Co-developed with advertising agency Wieden+Kennedy Amsterdam, you can create their own fully personalized Serenade for a date in just 4 clicks. Once shared via the Facebook wall, you just wait to see whether you’ll receive a Yes or No from your potential date. There are 640 different Serenades available.
On Thursday 9 February, Heineken will host “Serenade Live”, an 8-hour YouTube event, during which individuals around the world will get the chance to serenade the object of their heart’s desire live online, which will hopefully lead to a host of many successful dates.
Interested? Here’s what you need to do:
1. Go to: www.Facebook.com/Heineken or to Twitter: @Heineken, #Serenade, #SerenadeLive
2. Select “Who” you would like to take on a date, “Why” you want to go out with them, and then decide “What” you want to do on this Legendary Date, and of course explain why your chosen Date should step out with you – “Why Me”.