Moët & Chandon Marks 270th Anniversary
Moët & Chandon, founded in 1743, and brand ambassador Roger Federer have launched a celebration entitled, Tribute to Success & Glamour since 1743. Federer was announced as the House’s brand ambassador in November 2012, and is the contemporary face of Moët & Chandon’s longstanding history. The new campaign is meant to showcase values of boldness, elegance and generosity that the company says have guided the it throughout its 270-year history. “We couldn’t be more pleased to be in New York City to mark Moët & Chandon’s 270th anniversary, and to celebrate alongside our brand ambassador Roger Federer, with whom we introduce this stunning new campaign,” said Stéphane Baschiera, President and CEO of Moét & Chandon.
Over its 270 years, Moët & Chandon has helped turn champagne into the international icon of luxury and celebration that it is today. Established in 1743 by the successful wine merchant Claude Moët, the House was founded upon the pursuit of excellence, and born from a family legacy of boldness, elegance and generosity. Today the company shares the magic of champagne with the world, and carries out this mission from the red carpet of international cinema, to the winners’ podium of sports competition, to stylish celebrations around the globe.
In 1929, the House honoured aviators Dieudonné Costes and Maurice Bellonte who made the first Paris-New York non-stop aviation crossing. In 1993, the worldwide voyage of the company’s hot-air balloon, the Spirit of 1743 included a stop at the Statue of Liberty. In 2006, the House illuminated the Statue of Liberty for the statue’s 120th anniversary.