Corona Extra Named Favourite Beer on Facebook
If you’ve ever wondered about the power of the Internet, just consider for a moment the case of Corona Extra. Made by Grupo Modelo, a Mexican company specializing in beer production, distribution and marketing, Corona Extra was recently picked by Facebook users as their favourite beer.
The brand was selected in a Facebook “Pick Five” survey where users worldwide choose their favourite five things based on different topics. The Favorite Beers survey collected the opinions of 2.5 million people on Facebook, according to PC World. Facebook is a social networking site boasting some 200 million users worldwide.
“Having our brand on the top of a list in an unsolicited survey is definitely proof of the great success of Corona Extra and of the unique brand imagery that distinguishes our brand all over the world,” said Jose Pares, Chief Sales and Marketing Officer at Grupo Modelo, the maker of Corona Extra.
In terms of consumer preferences all over the world, Corona came in before Heineken, Guinness, Stella Artois and Budweiser. Other winners in the Pick Five survey were the television program Friends, the New York Yankees baseball team, Pink Floyd’s album Dark Side of the Moon, and the 2009 Aston Martin.