Battersea Turns to Art
Bombay Sapphire made imagination a reality in the climax of the Bombay Sapphire Project Your Imagination Competition projected onto the well-known Thames-side landmark, Battersea Power Station. Launching the competition in December 2010, the world was asked by Bombay Sapphire to demonstrate its imagination by submitting ideas, including drawings and poems, to be used as the inspiration for the the company’s 3D spectacular projection. The lucky winner, Erjola Veliaj from Albania, was chosen from a global shortlist spanning from the UK to Australia.
Working with some of the best creatives to inspire the 3D spectacular projection, Erjola saw her imagination become a reality with the final vision transforming the Battersea Power Station, the iconic London landmark on the bank of the river Thames. Erjola’s winning concept saw Battersea Power Station ‘power up’ to create a spectacle of powerful imagination. The iconic building was lit up in a rainbow of changing colours reflecting the bold, square lines. Spectators were then shown a cool blue world of imagination inside the building, which reflected vibrantly in the water of the Thames. Set to music, the projection captivated and impressed the audience. Erjola says, “I was so pleased to win the competition and seeing my idea brought to life is fantastic. It looks better than I could have ever imagined.”
Bombay Sapphire invited guests from around the world to view the projection from the luxury of The Silver Sturgeon, the flagship vessel of the lavish Silver Fleet. The 3D projection morphed London’s Old Royal Naval College into a Sapphire blue ocean.